Inspired by the founder’s daughter, PuppetBerry is named after a beloved stuffed animal with big, captivating ‘spooky eyes,’ while the initials ‘PB’ reflect the philosophy of ‘personal best.’ The logo mark pays homage to the brand’s origin, with the iconic eyes integrated into the word mark. We created a strategic brand identity that captures the joyful spirit of childhood while staying practical for parents. A fun, inflated typeface and vibrant colors paired with an unconventional black, bold for a children’s product, create a memorable, modern, and approachable look. The result is a playful identity with strategic messaging, delivering an engaging brand experience designed to grow with the business.