Puppetberry Shop
BRAND IDENTITY
The PuppetBerry Shop is a modern, family-focused small business that creates compact, screen-free activity kits for kids on the go. Designed for travel, meals, and everyday moments, The PuppetBerry Shop offers a playful and engaging way to keep little ones entertained while parents enjoy a little more peace and calm.
From a Stuffed Toy to a Standout Brand
Inspired by the founder’s daughter, PuppetBerry takes its name from a beloved stuffed animal with big, captivating eyes. The logo embeds these iconic eyes within the wordmark, honoring the brand’s origin. The identity captures the joyful spirit of childhood while staying practical for parents. A playful, inflated typeface and vibrant colors paired with bold black create a modern, memorable, and approachable look that’s built to grow with the business.
